No vague promises. Here’s exactly what we do — from the day you sign up to the day your posts go live, and every day after.
A 5-minute form is all we need to post in your voice, forever.
Tell us your business name, niche, location, and target audience. Set your tone — professional, conversational, authoritative, whatever fits your brand. Tell us the topics you always want covered and anything you never want mentioned. This takes about 5 minutes and you never have to touch it again.
There’s a field where you can give us specifics that go beyond the basics. “I’ve been in the Salt Lake City market for 15 years.” “I specialize in luxury homes over $1M.” “I farm the Sugarhouse neighborhood — mention it regularly.” “Always end educational posts with a question to drive comments.” The more specific you are, the more it sounds like you.
We need a one-time connection through Buffer to publish to your social accounts. After submitting your onboarding form, you’ll be walked through a quick setup — connect the platforms included in your plan, generate an API key, and you’re done. Takes about 5 minutes and you only do it once. From that point on, posts go out automatically every day without you touching anything.
Once your account is set up and payment is confirmed, we start building your content. Posts begin the next business day. Your feed goes from quiet to active — permanently.
Once you’re set up, everything runs without you.
Each day we select a fresh angle — a market tip, a listing spotlight, a community post, a question for your audience, a myth vs. reality piece. Your content calendar rotates through different formats so your feed never feels repetitive.
Written in your voice, with the right tone, the right hashtags, and formatted to each platform’s requirements — word count, structure, and tone adapted specifically for Instagram, Facebook, LinkedIn, and X. Each platform gets its own version, not a copy-paste.
Scheduled to your preferred posting window — morning, afternoon, or evening — and published automatically through Buffer. Your feed stays active on schedule, every day, without a reminder, without a login, without you doing anything.
Your client portal lets you submit photos, videos, or post ideas anytime. We build around them.
No resizing. No compression. No editing apps. Send the original file straight from your phone — listing shots, team photos, event photos, videos up to 60 seconds. We handle all formatting, compression, and resizing before your post goes live.
Include context, a specific angle, a caption idea, hashtags you want used, or a specific platform you want it prioritized on. Or just send the file with nothing — we’ll write the post based on what we know about your voice and brand.
Your submission gets built into a post and scheduled on your next available posting day. Submit three photos on Monday and they’ll go out Tuesday, Wednesday, and Thursday — one per day, stacked forward. Your submissions never pile up on the same day.
Whether you submit something or not, your daily posts keep coming. The system runs with or without your input. Submissions just add your own content into the mix — your daily auto-posts continue on their own schedule alongside anything you send in.
Each platform has its own rules. We follow them so you don’t have to know them.
Five-minute onboarding. Posts start the next business day. No contract.